How to Start a Concrete Lifting Business: Strategic Marketing Decisions

By: Josh Fulfer
Read Time: 3 minutes

Starting a new concrete lifting business? Congrats! There’s lots of money to be made, and it’s great to be your own boss! We’ve been in the industry over 10 years and have seen it grow significantly!  When diving into this venture, you might wonder, ‘What are some things I should know?’ or ‘What suggestions do you have for a newbie?’

You’ll get plenty of advice on the technical side—choosing the right rig, selecting the best foam, and hiring your crew. But what about the online marketing side of things? That’s where we come in. We view concrete lifting through a marketing lens. And for anyone thinking about how to start a concrete lifting business, we want to help you get set up on the right foot so you’re successful. 

So here are some basic, but super valuable things that everyone that wants to start a concrete leveling company should know. Whether you’re doing polyjacking or using traditional mudjacking, doing residential leveling or commercial, these same strategies apply.

Important: These early strategic decisions, as you’re just setting up your business, will significantly impact your ability to attract customers online…

• Choose your business name wisely.
• Choose your business address wisely.
• Choose your domain name wisely.

1. Choose your business name wisely: Your business name is often your first impression. Including keywords related to concrete lifting or your specific service (like “Concrete Leveling”) can help with getting found on Google or Facebook, etc. With the right name your business is more findable to potential customers online – it helps with SEO (aka search engine optimization). Keep it simple, memorable, and easy to spell.
2. Choose your business address wisely: Your location also has a huge impact on your visibility on Google too and your local SEO rankings. A business address near or in a larger city tends to perform better in search results due to higher search volumes. This doesn’t mean you need to rent an expensive office downtown, but consider how your address can impact your online visibility. If you can set up your business in a bigger town, or one near wealthy suburbs, you’ll be better off. Online search results are tied highly to proximity. So set up your business address where your customers are.Similarly, from a Google perspective, you’re better served having a commercial business address, compared with a home address. We get it, if you’re just starting out, maybe you want to save a little money and use your home as a base. But just know that in the long run, you’re far more likely to have more online visibility, and reach more customers, with a commercial address. We’re playing the Google-game here….
3. Choose your website domain name wisely: While it doesn’t need to match your business name exactly, your domain should be clear, concise, and hint at what you do. Including keywords like “concreteleveling” or “mudjacking” your city can boost your SEO, making it easier to reach more customers. Avoid hyphens and complex spellings to make it easy for customers to find and remember your site.
   
   So that’s our best strategic marketing advice for anyone who is thinking about starting a leveling business. We’ve also taken these same strategies and applied them to our concrete leveling business. So we do what we preach, and it’s served us well over the past 10 years in the concrete lifting niche.  Of course there’s a lot more to getting customers, but by doing these things initially, you’ll give yourself a great strategic start. And if you do decide to jump into this great niche industry, here is some more information about using the right type of language and ‘SEO keywords’ for concrete leveling, so you reach more customers once you get your business going. And if you’re looking to learn about some of the best online marketing strategies for new concrete lifting businesses, be sure to checkout this guide where explain how we drive calls to our own concrete lifting business in Wisconsin. 

If you have more questions or are wondering how we can help you start a new leveling businesses, have a look at our concrete leveling marketing page here. Or shoot us a message. We work with tons of folks in this niche, and we always love chatting with guys (and gals) who are just getting started.

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